Exhibit @ MCL 2024

BE PART OF THE CHANGE @ THE UKs PREMIER MOTORCYCLE SHOW

Motorcycle Live 2024 sees the UKs premier motorcycle show taken up a level. With industry support, creative thinking, innovative technology, well classed riders, influencers, celebrities, and with a sprinkling of the unexpected, the 2024 show is turning a corner to give visitors and exhibitors more. More of what you love, more of what you didn’t know you needed, more chances to ride, more live action, more entertainment and crucially more bikes, brands, and services.

As the landscape of indoor events changes, so does MCL24, and it’s an opportunity your business, and the thousands of bike enthusiasts that have visited the show won’t want to miss either.

WHY?

Motorcycle Live drives over 90k visitors (visitor demographics can be found here) This year’s show boasts a line-up of exciting new features designed to supercharge your brand and drive customer engagement:

Festival Buzz: A dedicated zone featuring live action, pro athletes, high-octane demonstrations, riding experiences, street food, rider meets, interviews and much more
A Marketplace of Innovation: Unveil your latest motorcycles, products, accessories and services alongside industry leaders. The show provides the perfect platform to generate a buzz and establish yourself at the forefront of the motorcycle scene with options available to exhibit.
Direct Access to a Targeted Audience: Connect with motorcycle enthusiasts eager to discover new products, experience the latest trends, and interact with the brands they love.

Take a look at everything the Festival Zone will bring to the ML2024 audience (subject to a little artistic licence!)

As #MCL2024 innovates, excites, and enthuses riders, this is your opportunity to:

Put your brand in front of tens of thousands of enthusiasts – in November!
Network with industry leaders and build, develop and create business relationships
Use the show as a platform to innovate, research and interact with your core audience
Create leads, and take advantage of retail opportunities
Launch new models and products

Don’t miss out on your opportunity to be part of the changing face of Motorcycle Live, and position your brand at the centre of the UK’s motorcycle community.

STAND SPACE

There are many ways you can get involved; whether you have your own stand, you want to utilise our hassle-free/professional shell scheme option or would like to take advantage of the numerous high profile sponsorship opportunities within the halls.

Please see below, the rates to exhibit for the 9-day duration of Motorcycle Live (depending on what you are looking to do at the show). For full details of the different Stand Types, please go to Stand Types Explained.

INCLUSIVE BENEFITS

All stands include the following:

PROMOTION – your own page on the Exhibitor section of the website and company listing in the official Show Programme, on maps at the show and any relevant published material.

CARPET – all stands are supplied with carpet.

PASSES – staff and guest entry passes, an allocation of complimentary staff parking permits and tickets for competitions.

EXHIBITOR LOUNGE – exclusive access for exhibitors.

COST TO EXHIBIT

Please select from the options below to view the relevant stand costs:
As an industry show, trade stand discount and priority booking is offered to those who are Members of the Motor Cycle Industry Association (MCIA)
- MCIA Member Stand Rates
- Standard Rate
MCIA MEMBER COSTS TO EXHIBIT
As a Member of the MCIA, you can take advantage of discounted Trade stand costs:
TRADE STAND
These are display only stands (i.e no financial transactions or collection of financial details are permitted)

SPACE ONLY - applicable for stands 20m² and over
£98.37 + VAT* per square metre

SHELL SCHEME - compulsory for stands under 20m². Start in 3m x 3m units.
£161.91 + VAT* per square metre

*inclusive of a 10% prompt payment discount.

RETAIL STAND
Stands where merchandise may be sold to the public; financial transactions and the collection of financial details are permitted.

SPACE ONLY - applicable for stands 20m² and over
£268.74 + VAT* per square metre
SHELL SCHEME - compulsory for stands under 20m². Start in 3m x 2m units.
£338.13 + VAT* per square metre

*inclusive of a 10% prompt payment discount.

CLUB STAND
STAND OFFER - start in 3m x 3m (9m²) shell scheme stands
£80.19 + VAT* per square metre
TICKET OFFER
100 x £23.00 Adult tickets / 3m x 3m shell scheme stand (capped at 300 tickets/27m²)
*inclusive of a 10% prompt payment discount.
RATECARD COSTS TO EXHIBIT

TRADE STAND
These are display only stands (i.e no financial transactions or collection of financial details are permitted)

SPACE ONLY - applicable for stands 20m² and over
£131.94 + VAT* per square metre
SHELL SCHEME - compulsory for stands under 20m² and under. Start in 3m x 3m units.
£209.79 + VAT* per square metre

*inclusive of a 10% prompt payment discount.

RETAIL STAND
Stands where merchandise may be sold to the public; financial transactions and the collection of financial details are permitted.

SPACE ONLY - applicable for stands 20m² and over
£268.74 + VAT* per square metre
SHELL SCHEME - compulsory for stands under 20m². Start in 3m x 2m units.
£338.13 + VAT* per square metre

*inclusive of a 10% prompt payment discount.

CLUB STAND
STAND OFFER - start in 3m x 3m (9m²) shell scheme stands
£80.19 + VAT* per square metre
TICKET OFFER
100 x £23.00 Adult tickets / 3m x 3m shell scheme stand (capped at 300 tickets/27m²)
*inclusive of a 10% prompt payment discount.

STAND CALCULATOR

Please select from the options below so we can calculate the correct rates for you:*
- I am an MCIA Member
- I am not an MCIA Member
Space Only or Shell Scheme?*
- Space Only (available for stands 20m and over)
- Shell Scheme
Stand Type Required*
- Trade (display only)
- Retail
- Club
Stand Space Required - Space Only Quantity*
Please enter the total amount of space you require in square metres i.e. a 5m x m stand will be 25m
Price: £ 98.37
Stand Space Required - Space Only Quantity*
Please enter the total amount of space you require in square metres i.e. a 5m x m stand will be 25m
Price: £ 131.94
Stand Space Required - Shell Scheme Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m
Price: £ 161.91
Stand Space Required - Shell Scheme Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m
Price: £ 209.79
Stand Space Required - Space Only Quantity*
Please enter the total amount of space you require in square metres i.e. a 5m x 5m stand will be 25m
Price: £ 268.74
Stand Space Required - Space Only Quantity*
Please enter the total amount of space you require in square metres i.e. a 5m x 5m stand will be 25m
Price: £ 268.74
Stand Space Required - Shell Scheme Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m
Price: £ 338.13
Stand Space Required - Shell Scheme Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m
Price: £ 338.13
Stand Space Required - Club Stand Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m.
Price: £ 80.19
Stand Space Required - Club Stand Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m.
Price: £ 80.19
Stand Space Required - Club Stand Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m.
Price: £ 80.19
Stand Space Required - Club Stand Quantity*
Please enter the total amount of space you require in square metres i.e. a 3m x 3m stand will be 9m.
Price: £ 80.19
Total Stand Cost
£ 0.00
(+ VAT + inclusive of a 10% prompt payment discount)

BASIC COST TO EXHIBIT

For an outline of the basic cost to exhibit including extras such as power, lighting, storage etc, please go to the relevant Space Only or Shell Scheme cost information sheet.

GET INVOLVED!

To apply for stand space at Motorcycle Live 2024, please fill out a Space Requirement Form detailing all your stand requirements so we can understand what you are looking to do at the show.

WHAT HAPPENS NEXT..

Upon receipt of your completed Form, we will contact you at the appropriate point in our sales process to discuss your plans and subsequently send across the latest floor plan so you can choose your stand. Please note that we apply the following format when allocating stand space:

Allocation will be on a size basis, largest stands first. Where applicable, space will be sold to companies based on the cumulative size of space required.
Allocation will be to MCIA Members firstly, then previous years exhibitors followed by companies new to the show. For MCIA Membership information and details of the Motorcycle Live benefits please contact us.
Where more than one company has requested the same size and space, allocation will be based on the number of years each company has exhibited at the show concurrently.

SPONSORSHIP & ADVERTISING

We have some really innovative, new and exciting ways to extend the reach of your brand beyond your stand space, from branding and experiential opportunities around the halls and venue, to banners, stage advertising and bespoke packages individually tailored to you.

To discuss to place your brand on this exciting platform, please contact Gina Evans:

07723 318723 / 02476 408020

g.evans@mcia.co.uk

QUESTIONS?

Please contact Penny Kidson for more information or to discuss any opportunities you would like to explore:

07792 238788 / 02476 408020

p.kidson@mcia.co.uk