Revving up for an unforgettable 2024 edition, the UK’s biggest motorcycle show returns to the NEC Birmingham with a brand-new festival vibe. Visitors will experience nine days of electrifying entertainment, live music, gourmet street food, and wall-to-wall bikes, with plenty of opportunities to ride – all included in the price of entry.

To take advantage of this enthused audience, we have a number of sponsorship opportunities available to increase your brand awareness, engagement and presence in front of an expected 100k visitors.

A selection of  Sponsorship Opportunities, which also includes demographic details on our audience can be found here:

MCL24 Sponsorship and Advertising Opportunities (these opportunities give you branding INSIDE the show).

Opportunities available outside of the Halls are available from The NEC and can be found within the NEC Media Pack.

If you have specific ideas as to how you would like to enhance your brand at the show, or you’re interested in the above opportunities, please contact g.evans@mcia.co.uk or call 02476 408020.