Motorcycle Live 2025

Harley-Davidson & Motorcycle Live – There’s no show like it 

Hold onto your helmets! Harley-Davidson is revving into action and returning to Motorcycle Live on 16-24th November! We’ve got plans hotter than a fresh set of scrubbed tyres, so get ready to hang out and take in the good vibes that come with motorcycling at our exhibition stand (2B20 in Hall 2).

This is your invitation to join us in celebrating the heritage and history that was sparked when, in 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution and lifestyle that would make Harley-Davidson the most desirable motorcycle and lifestyle brand in the world. Today, we continue to define motorcycle culture and lifestyle, evoking soul-stirring emotion reflected in every product and experience we deliver – like we have for well over a century and will for generations to come.

Everyone is welcome – come on over to our stand and chat everything Harley, from our newest models to some classics and customs. Whether you prefer Touring, Cruiser, Sport, or Adventure bikes, we have something for everyone. 

Motorcycle Live presents the perfect chance to get up close and see the latest technologies added to the long-distance capabilities of our latest Touring models, such as the Road Glide® and Street Glide®. Don’t miss the award-winning 1252 cc Pan America™ Adventure Touring motorcycle, along with the exhilarating Sportster® S and Nightster™ models. There’s a selection here that will bring a smile to any H-D® enthusiast’s face.

Over the past 40 years, the Softail® platform has been the foundation for some of the most iconic factory custom cruiser models, evolving while staying true to its original, clean lines. Celebrate four decades of innovation and craftsmanship by exploring the incredible 2024 models and experiencing the legacy firsthand at Motorcycle Live.

We’re also joined by some of our favourite collaborators, grab a seat and watch the H-D® Stage come to life as riders such as Vanessa Ruck, Freddie Dobbs and Ruby Rides chat about their favourite 2024 H-D® rides. 

If you’ve never ridden a Harley® before but can’t wait to experience the thrill, we are bringing our famous Jumpstart® motorcycle simulator to Motorcycle Live. Climb on, start the bike up, get your feet firmly on those pegs and throttle into your Harley moment… The bike is firmly secured on our jumpstart rolling road, enabling you to learn the basics of throttle control and changing gears. It’s the perfect way to feel the thrill of riding a Harley for the first time in total safety.

Go for the extra experience at the Harley-Davidson stand. Our team can’t wait to show you around, hang out and chat motorcycles. This is where memories are made, bring your pals and challenge them to a game of table football, show your love for the Harley brand with an Airbrush Tattoo or have a photograph memento of the day with our professional Photobooth team. It’s all waiting for you. Come and have the best day the Harley way. See you there.